Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. ... The term distinguishes still graphics from those with a transforming appearance over time, without over-specifying the form.
Let’s take a look at motion graphics in action
Simplifying Complex Topics
One of the main advantages of using motion graphics videos is that you can simplify complex ideas and topics to viewers and add the expected value with engaging visuals (illustrations – diagrams – characters) that can be consumed quicker within a minute or two rather than writing a lengthy blog post that consumes more valuable time.
Highly-engaged & Effortlessly-consumed
Video marketing content receives 12x engagement over other types of content published online on social media platforms of comments and shares from active social media users on different social media channels regardless of the demographics and interests of active users.
The targeted audiences differentiate based on their favorite content format and how they prefer to receive information either by reading a detailed text content, listening to audio content, viewing an infographic or a video.
Time & Cost-Effective
Graphic designs and illustrations are effective marketing solutions that increase engagement and drive the desired conversions from targeted audience on chosen platforms to publish the content.
Improves SEO performance
Engaging motion graphics videos embedded on business and e-commerce platforms increases dwell time (period spent by the user on your website) significantly, increases the average visited pages per session by 260% and reduces the bounce rate.
All mentioned advantages are positive indicators for search engines about your website content quality and the user experience which improves overall search engine optimization (SEO) activities performance.
The positive result of SEO activities will enable your business website to reach higher ranking in related search results generating more profitable traffic from potential customers who searched online about related products or solutions to what your business is offering.
Suitable for Different Platforms & Goals
Regardless of the platform chosen to publish the content, motion graphics videos are customizable and effective for different marketing, advertising, and branding goals and platforms with different formats available to produce including:
Products & Services Promotional Videos
Business & Sales Presentations
Marketing & Branding Events
Traditional & Online Ads
Social Media Content (All Platforms)
Email Marketing Campaigns
Educational & Explainer Videos (How-to Tutorials)
Product Reviews & Testimonials
Brand & Company Info Videos